1950s
The Beginning
Salvatore Caiola founded Apple Auto with a vision to help families solve their automotive problems through hard work, honesty, and lasting relationships.
About Apple Auto & Truck Care
Family-Owned Excellence Since 1957
Three generations of automotive expertise serving the Bronx community with integrity, innovation, and unwavering commitment to customer satisfaction.
Our Story
Building Trust Through Generations
Today
Modern Excellence
Now led by Rich Caiola with next-generation technology, we continue our family tradition of unparalleled service and customer satisfaction.
Meet Our Team
The People Behind Our Success
Rich Caiola
OwnerWith a Bachelor of Science Degree in Electrical Engineering from The University of Vermont, Rich brings both technical expertise and family tradition to Apple Auto & Truck Care.
Rich began his professional career as an engineer for Grumman Aerospace and later Norden Systems as a Circuit Design Engineer. His forward-thinking approach to technological changes positioned him perfectly to evolve the family business while maintaining its core values.
Following in his father Salvatore's footsteps, Rich continues to uphold the fundamental principles of providing unparalleled service, fair prices, and professionalism. Like his father, Rich is a natural problem solver who ensures every customer leaves satisfied.
🎓 B.S. Electrical Engineering
🔧 Aerospace Engineering Background
👨👦 Second Generation Owner
Matt Caiola
General ManagerAfter 10+ years in the corporate world, Matt decided to carry on the Caiola family tradition by joining the Apple Auto & Truck Care team.
With an Accounting degree from Loyola University of Maryland, Matt runs the back office operations and ensures customers always have access to the information they need to keep their fleets running smoothly.
Like his father and grandfather before him, Matt believes in putting the customer first and prioritizing quality service above all else.
🎓 Accounting Degree - Loyola University
💼 10+ Years Corporate Experience
👨👧👦 Third Generation
Vincent
Customer Service ConsultantA high-performance car enthusiast who began working with hobby RC cars before moving up to the real thing.
Vincent enjoys every day he spends with his Apple Auto and Truck Care family and its customers. His passion for automotive excellence shines through in every interaction.
With over 10 years of experience in the field, Vincent has played a crucial role in ensuring drivers receive the best possible service for their vehicles.
🏎️ High-Performance Car Enthusiast
🔧 10+ Years Field Experience
🤝 Customer Service Expert
Our Values
What Drives Us Every Day
Integrity
Built on honesty and transparency, we believe in doing what's right for our customers, every time.
Innovation
Combining traditional values with modern technology to deliver the best automotive solutions.
Community
Proudly serving the Bronx community for generations, building lasting relationships with our neighbors.
Experience the Apple Auto Difference
Join the thousands of satisfied customers who trust their vehicles to our family.